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How Restaurants Can Use Social Media
Courtesy of MichaelFruchter.com
 
Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring  and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online?  This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond.


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Featured Recipe
Courtesy Of Sysco Table Top
The Spitfire Burger

French Dip w Horseraddish Au Jus
Ingredients                   
8 Oz. - 0817858 - FIRECLS - BEEF GROUND BULK 81/19 FINE
1/2 ea. - Yellow onion
2 Oz. - Cheddar cheese. smoked
1 ea. - Red jalapeno, pickled and chopped
1 ea. - Hamburger bun
3 Oz. - Sweet corn relish












Preparation
  1. Season the ground beef liberally with kosher salt and cracked black pepper. (For a different flavor, try using black, white and cayenne peppers.)
  2. Divide ground beef into two thin 4 oz. patties. Combine the cheese, caramelized onions, and chopped red jalapenos and place them in the center of the burger leaving room around the edges.
  3. Take the other half of the ground beef and cover the ingredients. Work the ground beef so that the edges are sealed around the stuffed ingredients.
  4. Charbroil for best results. Use traditional hamburger accompaniments as a garnish.
  5. Serve with grilled sweet corn relish.


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Technomic Menu Clips
August 2009 Edition
 
Menu Clips is prepared monthly by Technomic Information Services to keep foodservice executives informed on emerging menu trends and concepts through the monitoring of menus and more than 40 consumer and trade publications, as well as field visits and original research. In this months Menu Clips you will find....

MENU CLIPS: Tracking Menu Activity throughout the Foodservice Industry
 
Editorial: Teas, Ades and Other Fruity Drinks Punch Up Summer Menus
  • Menu of the Month...Daily Juice CafĂ©-a fresh take on the familiar juice bar
  • Operator Briefs...Burgerville LTOs showcase locally sourced Walla Walla onions
  • Menu Launches...Islands Fine Burgers & Drinks adds bikini-friendly options
  • Ingredients Behind the Menu...Alcohol adds zing to grown-up milkshakes
  • New Products Entering the Market...Tea Forte unveils Cocktail Infusers Collection


Click here, to view this months Menu Clips
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