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May 2009 Market Brief
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Courtesy of Technomic
Market Brief is produced by Technomic Inc., a leading provider of consulting and
consumer research to the restaurant industry. Every month they include three
articles that address relevant industry topics. Technomic provides a summary -
the "Bottom Line" as they call it, followed by "Business Building Implications".
This quick ending summary will give you concrete suggestions to positively
impact your operation and profitability.
One of the "Bottom Line" topics
addressed in the May 2009 Issues states:
"The consumer's restaurant value equation is more complex than ever before, but the basics remain. Price comes out on top-followed by food quality, freshness and craveability as well as convenience and cleanliness. It's unlikely that these demands will ever change, though their relative ranking may go up and down with the economy."
To read this month's Technomic Market Brief, Click Here |