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Dear Christie,
 
The Holiday Season reminds us of all that we have to be truly thankful for as 2008 rapidly draws to a close.  This is especially true in these challenging economic times.  With these thoughts in mind, we consider it a great honor to serve you this past year and we thank you for your friendship and loyalty to the Sysco Hampton Roads family.  We appreciate your business and commit to work tirelessly in 2009 and beyond to help us grow profitably in this wonderful enterprise we call foodservice.
 
We wish you all a Merry Christmas and the happiest of Holidays.  May you find true peace and joy in the reason we celebrate this season.  Best wishes for the brightest of New Years.
 
Warm regards,
John Hall

This will be our last e-newsletter of 2008 and with that in mind we want to remind you that the planning you do now will payoff with great success next year.
Building a Stronger Team to Drive Sales building

Although the economy is challenging, operators have control over who they hire and how they train. By bringing natural sales people onto the team and training on a variety of selling techniques, it is possible to win more sales and provide solid customer service.

Sysco has reviewed articles from leaders in the foodservice industry on approaches to hiring, training, and sales. The collective wisdom of these experts has been distilled to provide actionable advice.

To read a little more about building a stronger team to drive sales, click here.
Great Idea For A New Year's Eve Dinner!
Filet Mignon with Red Wine Reduction

beef tenderloin
9017245  BRIGGS Steak Filet Medallion Ch         1/Ea
1745306  INTLSUP Stock Base Brn Veal Stock   .25/Oz
6273502  DUPRE Wine Burgandy Reduction       2/Fo
8474538  SYS NAT Spinach Baby Frsh               1/Oz
5975271  AREZZIO Garlic Chopped In Oil           .5/Tb
8484438  SYS CLS Potato Red A Sz #1 Frsh      3/Oz
1533827  Squash Baby Yel Fresh                        1.5/Oz
1284892  Squash Zucchini Baby Fresh                1.5/Oz






Recipe Directions
  1. Slice baby yellow squash and zucchini in half and cut half moons.
  2. Cut potatoes in half inch thick slices and pre-cook until tender.
  3. Heat a medium size stock pan to high.
  4. Sear filet on both sides for 2 minutes to produce rare steak.
  5. To finish steak to medium, place in oven for 4 to 5 minutes.
  6. In the pan that the filet was seared, add the red wine and reduce by half.
  7. Add the stock and bring to a boil. Reserve for plating.
  8. Heat a pan over high heat and add the potatoes, baby yellow squash and zucchini.
  9. Add the stock back into this pan.
  10. To plate, place the vegetable mixture in the center of the plate, the filet on top and the squash and potatoes around both.

To find other great recipes, check out our recipe archive.

Gift Cards Set to Reward Givers and Receivers
Gift Card

Restaurants are wrapping their gift cards with extra perks to tempt shoppers.Many chains are offering such rewards as free food and separate gift cards for purchasers and independent restaurants are even banding together to offer gift cards, all in the face of forecasts for a weak holiday shopping season. This year the National Retail Federation expects total holiday gift card sales to decline more than 5 percent from last year.

To read more about how to increase your gift card sales, click here.
 Fall Into New Products
Sincerely,
 Fall Into New Products
Sysco Hampton Roads Marketing Dept.
Sysco Hampton Roads
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